Just last week, the academy awards passed by and boy, the audience saw a very wide variety of dresses worn by the women of the night! The viewers judged and complimented throughout the night, and this is one great example of how the media defines what is expected by women. What I mean by this is that the media has been portraying women in such a way that society has developed so many expectations from women. The way women dress, look, women's actions, and everything that surrounds a women has all been shaped by media; it has created a stereotype for women. From the beginning, women were always portrayed as pretty little human begins working in the kitchen at home with the children; in books, newspapers, and then in 50's during the rise of mass media. Hence, women are expected to stay at home, cook, etc. (But this is obviously getting better overtime, although there are still idiotic jokes based off of what women are expected to do). Alongside, media also portrays how women should dress and look like. Such as how comedian Tina Fey stated, "All Beyoncé and JLo have done is add to the laundry list of attributes women must have to qualify as beautiful", and this exactly explains how women are expected to look. Any "beautiful" women in the media is mostly always portrayed as a girl with a hot body and a perfect face, and now women are struggling to keep up with this type of expectation. Along with appearance, media has also set the standard for how women should dress and at what age, etc. (But I will discuss media and fashion in depth in another post). Makeup and fashion ads stereotype women the most, this is because of the way they portray that all women constantly care about their makeup and how they look, and hence women are stereotyped almost all the time by this.
Overall, media has and will always determine what is expected within a women.