"Pay no attention to that man behind the curtain!" - The Wizard of Oz
This quote from the Wizard of Oz exactly explains how mass media plays a very important role in the political spectrum and public opinion, in any type of government. No matter what we watch, read, or hear, there is always a political factor shadowing it, and this is greatly influencing our political views. But why is there always a political shadow behind mass media? Well, universally, most of broadcast media, maybe even all, are owned by extremely wealthy figures, and hence, this means business. The most profitable way broadcasting companies gain profit is by endorsement for specific political campaigns, and therefore, covertly incorporate the endorsement within the "news", shows, advertisements, etc. And it is from these hidden campaigns that we, the public, choose our political views and opinions. How mass media portrays these political campaigns is what really influences our views. Every broadcasting company depicts the campaigns uniquely, and accordingly, public opinion is influenced by a variety of views, and inherits a variety of views.
This is my true interpretation of how the mass media influences our political views and how.
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